Tobi Oredein is a writer and an international public speaker from London. A graduate from Kings College London, she started her career in entertainment journalism working for TV Times, Daily Mail and Look magazine. In that time, she interviewed an eclectic range of famous faces including her journalism idol Trevor McDonald, Dermot O’Leary, former Doctor Who companion Jenna-Louise Coleman, and British diver Tom Daley.
In 2013, she decided it was time to give up the parties and premieres that come with entertainment journalism. Looking for something new and frustrated with black publications focusing on the experiences of African American women, she decided to put her journalism skills to the test and create her own publication for black British women.
In June 2014, alongside her co-founder, she led a small team to launch Black Ballad, a publication that seeks to tell the human experience through the eyes of black British women. Tobi and her team pride themselves on making Black Ballad the leading lifestyle website for black British women by covering issues such as black women and disability, black women and mental health, as well as the relationship blackness has within private education, beauty and fashion. The site has also interviewed high profile British names such as Kidulthood actor Aml Ameen, singer Speech Debelle and British businesswoman Bianca Miller.
Outside of Black Ballad, Tobi has become a prominent voice in mainstream women’s lifestyle media by writing about race, feminism, beauty politics and popular culture. 2016 has seen her write for established titles that include: British Glamour, Buzzfeed, Elle, The Debrief, The Independent, The Pool, Red and Vice.